The promotional campaign was a collaboration between Intel, Aggregion, online and retail channels, device manufacturers, and the publishers of educational content. Intel handled the advertising while the Aggregion platform was used to manage the licensing relationships between all the participants and end customers.

The campaign promoted a selection of Intel-powered devices (notebooks, tablets, etc) to include free digital content as a part of the offer. Customers installed the Aggregion app, which automatically checked for the device processor type. If processor was determined as Intel, then the app offered free subscriptions to educational content, as per licensing conditions from publishers.

  • 203.000 Intel devices were purchased in this campaign and over 1 million licenses activated.
  • Aggregion integration with Intel TPM increased the content protection from piracy
  • Integration with Intel WiDi allowed to securely stream content from a mobile Intel device (notebook, ultrabook, tablet) over WiFi to a Smart TV
  • Aggregion optimized and increased the performance of multimedia content specifically on Intel devices and processors

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Goals

Problem

Results

  • 203.000 Intel devices were purchased in this campaign and over 1 million licenses activated.
  • Aggregion integration with Intel TPM increased the content protection from piracy
  • Integration with Intel WiDi allowed to securely stream content from a mobile Intel device (notebook, ultrabook, tablet) over WiFi to a Smart TV
  • Aggregion optimized and increased the performance of multimedia content specifically on Intel devices and processors

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Solution