Enabling Integrated Data-driven Advertisement and Marketing with CPGs for Common Growth
A secure end-to-end platform for insight generation, ad management, and cooperative marketing activities
Customer Data Platform & Communications
+
Loyalty Management
1
Selecting an Audience
The self-service mode allows a brand or agency to form an audience for advertising (without access to the source data as it works with pre-configured filters). For example, for the promotion of a new line of green tea
2
Creating a Campaign Project
In the self-service mode, the platform forms an audience for communication without accessing original data as it works with pre-configured filters
3
Receiving the Retailer’s Approval
The retailer reviews and approves the campaign. After the approval, the audience is uploaded to advertising platforms through the client's account and delegated to the customer to conduct agreed campaigns with no ability to view the data or download it
4
As Display/Coupon Distribution/ Conduct of Surveys
The platform provides a variety of tools that enable you to communicate with your audience and foster its loyalty. There is a self-service survey designer with a rich visual component
5
Analytics of Results, Sales Lifts
The platform allows you to create a full customer profile and order partners` analytics of your audience without disclosing it, as well as conduct measurements of efficiency, sales growth, ad impact, etc.
6
Billing Your Partners
The report is built automatically using the agreed metrics (CPM, customers, etc.). The platform also runs calculation of customer renumeration (loyalty points)
Collaboration with Other Partners
Securely match your audiences with the partners’ audiences, combine your and the partners’ knowledge to find new customers, cross-sell and build loyalty
Customer Acquisition
Secure audience matching with your partners
Look-alike models
Cross/Up-Sell Opportunities
Direct CPG audiences integration with the retailers’ and other partners’ databases
Insights and Analytics
Collaboration with customer research companies (e.g. Nielsen, IRI), media agencies, TV analytics, etc.
Using Intel SGX has allowed us to build a platform that can securely and privately process data from a variety of partners. This allows us all to collaborate better and create more effective advertising campaigns for our customers. Our team is extremely excited about the upcoming enhancements to Intel SGX that will make the secure enclaves capable of handling even more data, making it possible for us to further scale our data management platform.
Aggregion offers advertisers a new possibility to find real customers within their category, as well as analyze and improve audience targeting accuracy for online sales, while also increasing the effectiveness of offline sales. An open and easy-to-understand self-service platform represents a new development in this area. We’re certain that this is just the start of the journey. Considering Magnit’s scope, development of this platform will provide the industry with many more useful results.
Through our partnership with Magnit, we are expanding the capabilities of our marketing ecosystem. Brands will be able to analyze how the campaigns targeting Magnit's customers affect sales in the chain's stores nationwide, evaluating the importance of the channel in the overall business strategy. Attributing O2O-conversion to the retailer's loyalty program is another step in the development of omnichannel tools and an additional opportunity to make campaigns more effective and personalized.
Elina Isagulova
Vice president and commercial director of Mail.ru Group.
Collaboration of the Magnit and Romir data systems will allow obtaining data for the purposes of building marketing communications targeted at an audience formed not on the basis of a stigma, but on the basis of actual purchasing behavior confirmed by real consumer receipts. This will allow Magnit to improve the effectiveness of its own marketing campaigns, as well as provide the market — brands and advertising agencies — with a tool to finetune their communications with customers.
Fabian Schaefer
Director of Analytics and Data Management at Magnit
